Essay on Challenging Gender Roles in English Society

Challenging Gender Roles in English Society The age of Shakespeare was characterized by an overwhelming tendency for women to be looked down upon as the inferior gender. Women of the time were expected to be submissive, dutiful, obedient, and predominantly silent. The idea of an independent, out-spoken woman would have challenged all of the societal values of the time. Shakespeare, however, challenged the traditional patriarchal values of his time by introducing powerful and highly influential female characters in some of his most memorable plays. Lady Macbeth and her earlier counterpart, Volumnia, both serve pivotal roles as dominant and commanding mother figures and also challenge the traditional role of the dutiful wife. Both†¦show more content†¦16-18). Lady Macbeth recognizes that her husband’s impressionable nature leaves him vulnerable. His inability to withstand the pressures of his conscience presents Lady Macbeth with the difficult and irritating task of convincing him to perform the actions which could provide him with lasting success. In her own mind, there is no question as to the necessity of carrying out such actions; the only difficulty lies in emboldening her hesitant spouse. Her own husband recognizes her overwhelming intensity as being more attributable to males saying, â€Å"Bring forth men-children only! / For thy undaunted mettle should compose / Nothing but males† (Macbeth 1.7. 73-75). In this instance, Macbeth is facing the realization of his wife’s strength as well as his own weakness. Lady Macbeth is effectively challenging his manhood by employing traditional male attributes better than he. Macbeth realizes that his wife’s nature is undesirable in terms of societal expectations for a female. The traits which his rambunctious wife possesses are, in reality, suitable only for males. As William Hazlitt suggests, â€Å"†¦obdurate strength of will and masculine firmness give her the ascendancy over her husband’s faltering virtue† (Hazlitt 14). Whereas Macbeth appears to be the more impressionable character who is easily swayed, Lady Macbeth is portrayed with the traits of a more traditional male character. She recognizes her own strength and power over herShow MoreRelatedReview of the Article Sex Stereotyping Managerial Positions859 Words   |  3 Pages Article review: Global leadership Exercising leadership can be challenging even in a uni-cultural context. Leadership needs vary from situation to situation, and organizational culture to organizational culture. This becomes even more sharply manifest in multicultural arenas. The 2012 article Sex stereotyping managerial positions from Gender in Management discusses a common leadership challenge--the difficulty of female managers to exert their authority differs in an American versus an EgyptianRead MoreGender, Racial, Violence, And Other Forms Of Discrimination1438 Words   |  6 PagesEric Vasquez Mrs. Fishman English 11CP 8 May 2015 English Multigenre Charlotte Bunch once said â€Å"Sexual, racial, gender, violence, and other forms of discrimination and violence in a culture cannot be eliminated without changing culture.† Our society experiences all of these problems and I would like to focus on the gender perspective in the 21st century and how women have had more of an influence in music than people actually realize. Men have dominated the music industry and business but womenRead MoreMale Daughters Femals Husbands Essay1338 Words   |  6 Pagesbecause I have always been curious about the role of women in non western countries and why they were viewed as being subservient to men by their own as well as the western world. Ifi Amadiume, a Nigerian sociologist with a London University doctorate, conducted research in her own family area to study gender and sex in an African Society. Challenging the received orthodoxies of social anthropology, Ifi Amadiume argues that in precolonial society, sex and gender did not necess arily coincide. In the bookRead MoreThe Pygmalion, By George Bernard Shaw And The Film Pretty Woman1629 Words   |  7 Pages Year 11 English Extension 1 Task Critical Essay: Appropriation of a Key Text HOW HAVE THE TEXTS YOU HAVE STUDIED EXPLORED SOCIAL VALUES? Isabel Xu (Giuffrida) â€Æ' As appropriations of the Pygmalion myth, the play Pygmalion (1913) written by George Bernard Shaw and the film Pretty Woman (1990) directed by Garry Marshall utilise different text form as a medium to deliver criticism and commentary on the traditionally defined gender roles and the basis of making class distinctions in their respectiveRead MoreHow Mentoring Is Beneficial For The Workplace As Well As A Fulfilling Love For One s Career809 Words   |  4 PagesMentors and protà ©gà ©Ã¢â‚¬â„¢s work on challenging tasks and activities together, in an effort to enhance the skills of the protà ©gà ©. The earlier a protà ©gà © is taken under the wing of a mentor proves extremely beneficial. As we have learned white males are the majority opposed to women, ethnic women, and minorities. The means that the chances of the mentor being a white male is extremely high, whereas the protà ©gà ©s are likely to be any form of minority. It is often challenging to minorities (especially women)Read MoreThe Oriental And Gender Stereotype1230 Words   |  5 Pagesindy Coronado March 2, 15 HILD 7B A10923676 TA: Josh Newton 1:00-1:50 The Oriental and Gender Stereotype M.Butterfly, an opera by David Huang, is recognized as a reexamination of John Luther Long’s Madame Butterfly. During the beginning of the 20th century, Asian and Asian Americans were often perceived to a collective stereotype. Well-defined differences between the American Westerner and the Oriental are undermined in both of these readings as â€Å"the west† is seen as the more masculine region andRead More Glorifying the Tudor Dynasty: Shakespeares Richard III and the Perfect Villain 998 Words   |  4 Pagespatronizing of theatre, which lead it to gain popularity among England. The sixteenth and early seventeenth century witnessed a period of English nationalism, evidently shown through diffused texts in the English language, rather than in Latin. Additionally, the Queen supported playwrights such as William Shakespeare, which lead to depictions of Elizabethan society in his plays. Consequently, influences from London and the royal family influenced plays such as Ric hard III. Specifically, the play affectedRead MoreElizabeth : The Forgotten Years Essay1577 Words   |  7 Pagesreformation all while challenging the patriarchal nature of English society. The book reveals the challenges Elizabeth faced as a female monarch such as overcoming traditional gender roles, immense pressure to marry, preoccupation with her gender rather than her rank, presumed military inadequacy of women, and establishing herself as a ruler in a country mastered by men. Due to early-modern English society’s highly patriarchal nature in terms of attitudes, structure and laws, Elizabeth’s role as a monarchRead MoreWomen s Movement : Escape As A Post Feminism940 Words   |  4 PagesEscape as Transgression in North American Feminist Fiction,† Heidi Macpherson explores the grounds behind female escape in feminist theory and argues that there is no clear escape from society. Although there are multiple means of escaping, one cannot fully escape from society and one is usually forced back into society. With this idea in mind, she critically explores the limitless and boundless abilities of female escape works in North America by providing her readers with a sense of how feminism,Read MoreJohn Stuart Mill s Women1002 Words   |  5 Pages Feminist to the Highest Degree John Stuart Mill (1806 - 1873) was an English philosopher, political economist, and most surprising to me, a feminist. He believed that the common notion that women are inferior to men â€Å"ought to be replaced by a principle of perfect equality, admitting no power or privilege on the one side, nor disability on the other.† This principle is definitely something I can stand behind, and I have to say I was overjoyed to read Mill’s The Subjection of Women. While discussing

The War On Terrorism And Terrorism - 1231 Words

Introduction: Thesis: Since the attack that started September 11, 2001, the War on Terrorism has added a sense of fear into American’s daily lives. 11 September 2001; this date will have the same mentality as 7 December 1941 for as long as history is studied. Thousands of Americans woke up that day as if it was just another Tuesday. Americans boarded flights, drove to work, and went with their lives when chaos struck. Flight 11, the airplane that hit the North Tower and Flight 175 crashed into the South Tower, both killed everyone on board and hundreds inside the World Trade Center. Flight 77, which crashed into the Pentagon, killed a total of 184 military and civilian personnel. Flight 93 crashed in Pennsylvania killing forty†¦show more content†¦Since 9/11, radical Islamic groups have hit other countries especially in Europe. While 119 Americans have been killed by Islamic extremists in twenty-three different accounts, Europe has been a target for these groups with a higher casualty number. Paris alone has more deaths at 130 in a single event, and fifty other terrorist attacks in Europe occurred in 2017 so far. Whethe r zero were killed or hundreds were injured, Europe has been hit immensely in addition to the United States when it comes to terrorists attacks. The attacks on these predominantly non-muslim or islamic countries has increased since the War of Terrorism started after 9/11. When the United States was hit on September 11th, Al-Qaeda claimed responsibility for both the attack on the World Trade Center and the pentagon. The United States had not been hit by a foreign group since the CIA headquarters shooting in 1993. October 12, 2002, Al-Qaeda also took credit for the attack that happened in Indonesia at a nightclub killing 202 people. In 2003, Iraq was attacked by a group called Tawhid wa al-Jihad which later becomes part of the Al-Qaeda group in Iraq. Spain, United Kingdom, Egypt, India, and Uganda have all been attacked since the start of the attacks by Al-Qaeda or other extremist groups that happened in 2001 in America. Operation Enduring Freedom was launched on October 7, 2001. It s tarted with American and British forces to start to neutralize theShow MoreRelatedWar On Terrorism And Terrorism875 Words   |  4 PagesWar on Terrorism The most current and imminent threat to the future of the United States is foreign terrorism, which occurs primarily outside the US territory, due to the increasing development in weapons of mass destruction. Although, the US in the last two decades has seen an increase of terrible acts of terrorism here in own country. These foreign and domestic entities utilize intimidation and violence for their political gain or religious beliefs, by instilling fear in innocent lives. TerroristsRead MoreThe War On Terrorism And Terrorism1614 Words   |  7 Pagesthat Islam has been consistently portrayed by global media as a violent-prone religion that is diametrically opposed to the West. Since then so-called â€Å"War on Terrorism, â€Å"against a vague and undefined enemy, rages on in from Iraq to Syria. Since September 11, 2001, the United States has initiated a number of wars in Muslim countries. These wars, which would be more correctly called massacres, have resulted in the deaths of countless innocent Muslims. Despite there are many ways to see that MuslimsRead MoreGlobal War On Terrorism And Terrorism1367 Words   |  6 PagesGlobal War On Terrorism   Ã‚  Ã‚   The attack executed in the United States on September 11, 2001 was one of the worst attacks and acts of war ever seen in U.S. history. On that day 2,996 innocent people were killed, over 6,000 people were injured, and about $10 billion in structural and infrastructure damages was caused. The cost added up to $3 trillion in total.   Ã‚  Ã‚   The Global War on Terrorism is a metaphor of war referring to the global military campaign led by the United States of America. The war isRead Morewar and terrorism833 Words   |  4 Pagesï » ¿P3: Outline the terrorism methods used by key terrorist organisations Terrorism is an act that threatens or carries out violence with the intention to disrupt, kill or coerce against a body or nation in order to impose will. This means that a lot of groups use this method to get what they want. The groups use a variety of methods, groups such as: Al Qaeda, who mainly use suicide bombing methods, this is good, because it means there are lots of deaths. This leads to scare and forcing the GovernmentRead MoreWar on Terrorism769 Words   |  4 PagesThe War On Terrorism Every morning, millions of people around the world begin their day by reading the newspaper. News topics are constantly discussed in everyday life and remain the dominant topic of conversation between friends, family, and even strangers. It is our responsibility as a modern society to recognize all events that impact our lives and make others aware of them, and newspapers as well as the general media allow us this opportunity. The New York Times, a worldwide newspaper, offersRead MoreEssay The War on Terrorism1599 Words   |  7 Pages The war on terrorisms nbsp;nbsp;nbsp;nbsp;nbsp;The war on terrorisms has had many lost souls, this war has been the most expensive war is history and not a lot of countries are in favor of it. Because of the terror attacks on September 11, the president of the United States George W Bush and his government has spent hundreds of billions of dollars trying to protect their county and finding terrorist on other countries. (Picture 1) Terrorism is the affected, use of violence to bring forthRead MoreWar On Terror And Terrorism1300 Words   |  6 PagesWar on Terror After the incident of September 11, 2001, War on Terror became a serious problem. That attack made huge effects on U.S government and many other countries. Many innocent people lost their lives because of those terrorists. No one knows if an incident like the one on September 11 will happen again, but we have to know that â€Å"we are the primary target†. According to Patrick Coaty’s â€Å"War on Terror,† the terrorism has been developed throughout history. So that people should know to fightRead MoreThe Construction Of The War On Terrorism1103 Words   |  5 Pagessociety is characterized as â€Å"terrorism.† In the context of international relations, terrorism is one of the most challenged definitions. The term â€Å"terrorism† is politically and emotionally charged, which has made it difficult for the international community to develop a universally agreed upon definition. In a general sense, terrorism can be expressed as the use or threatened use of force against civilians to provoke political or social change. Shared elements of terrorism also include that it is politicalRead MoreAmerica And The War On Terrorism1621 Words   |  7 PagesAmerica and the War on Terrorism The â€Å"War on Terror† began from the attacks on the World Trade Center in New York City, New York, the Pentagon in Washington D.C., and in Pennsylvania on September 11, 2001 (9/11). The current president at the time was newly elected President George W. Bush in which he gave a speech announcing the infamous â€Å"War on Terror†. This an on-going war and its effects are being felt today. Before knowing what the Global War on Terror looks like, it is necessary to defineRead MoreThe War On Terror : Terrorism2256 Words   |  10 PagesCharles Reece Johnson Irons Discourse 200 November 5, 2014 The War on Terror Introduction The war on terror is not easy to define partly due to its vagueness and unsparing use of rhetorical device to justify any action of military perpetrated after the 9/11. However, the The war on terror, in its original intent, is a series of initiatives that seek to reduce or eliminate terrorism in the world. In this perspective, terrorism is the deliberate exploitation and creation of fear through threat and

A Clear Picture Of Your Discourse Community Essay Example For Students

A Clear Picture Of Your Discourse Community Essay Michael Fathalla ENC 1102 Professor Eric Murnane March 10, 2015 Data Analysis Present a clear picture of your discourse community. Who are its members? What specialized language/texts/rituals are associated with it? Why should it be studied at all? You should have discussed these ideas in your research proposal. Here is where you realize them with materials you gathered from your discourse community. The Pre-Professional Medical Society or PPMS is an organization on the University of Central Florida’s main campus. It specializes in the healthcare profession in general. Any student who is pursuing a degree and a career in the medical field can join PPMS. PPMS is a public organization that communicates with its members through email, an up to date website, and monthly meetingings. Also, the emails and website are used to inform members about events that the organization will be holding, for example, a medical symposium, 5K charity run, and many other events. Meetingings are used to provide more information but more importantly, it is a time where officers communicate with members and hear feedback about recent events and suggestions for the future. PPMS publishes a monthly newsletter that is available online for everyone to see (ppmedsociety.org). Also, members who attend the monthly meeting get a physical copy of the newsletter. In addition, PowerPoint or Prezi is used dur ing the meeting to engage attendees while each officer talks about announcements about the†¦

Leadership Qualities that Distinguish Women an Example of the Topic Psychology Essays by

Leadership: Qualities that Distinguish Women The article describes the qualities of women leaders. The author, Ellen Heffes, interviewed several successful women leaders and reported the results of the study conducted by Caliper on the qualities that distinguish female leaders, specifically focusing on the gender difference in personality quality and motivational factors. The results of the study show that, in comparison to male leaders, women leaders are more persuasive, have a stronger need to get things done, and are more willing to take risks. An inclusive, consensus building, and collaborative leadership style is crafted when women leaders merge these qualities with their openness, flexibility, empathy, and strong interpersonal skills. Need essay sample on "Leadership: Qualities that Distinguish Women" topic? We will write a custom essay sample specifically for you Proceed This provides the evidence that women have created a new leadership style characterized by their distinct personality and motivational strengths. The core components of this new style of leadership include the following: willingness to take risks; ability to motivate others and the willingness to stand up for them; knowing how to frequently win and gracefully lose; and learning from ones mistakes by coming back to win. This new leadership style unique to women leaders involves a distinct persuasive style, which is enhanced by strong people skills that enable women leaders to accurately assess a situation and obtain relevant information. Their sincerity in empathizing with others that allows them to assess the audiences perspective first also contributes to their distinct, engaging style of persuasion. Rather than forcing their own point of view as males do, which they usually use as their method of persuasion, the women leaders welcome the thoughts of the other party before stating their own. The women leaders also possess a unique approach in handling disappointment, rejection, or other situations that do not work for them through rebounding and learning from setbacks. They pain from their experience may make them become a bit self-critical and may cause them to dwell on it. However, the women leaders can muster their assertiveness to learn from their experience and work on their mistakes. A team-building leadership style is also unique to women. Women leaders display a genuine interest in listening to all points of view. They listen not to hear an answer but to learn, reflect, and implement a plan that incorporates the best of the ideas. Women leaders are more willing to take risks when they are overly bound by rules. To get things done, they will run the risk of making mistakes and learn from them. The new leadership style created by women has encouraged me to work hard in developing the aspects of my personality that are significant in becoming a leader. Specifically, I would like to work on my listening skills so that I would be able to look into the perspective of others first and learn from it. I was also inspired by how the women leaders get back on track after experiencing the pain of losing and rejection. Making mistakes has always been a part of life. Rather than being afraid of doing something wrong, I should strive to do what it takes to make things right. Work Cited Heffes, Ellen M. Leadership: Qualities that Distinguish Women. Financial Executive (2005).

Role of Women in Things Fall Apart Essay Example

Role of Women in Things Fall Apart Essay Women in the Ibo society are lower in the hierarchy than men; however, they are still holders of very important roles in the Ibo society. Women seem to be useless and without any power, but at a further look into their role, a bigger significance is revealed. Even though wife beating is allowed and women are discriminated in several other ways, they still possess significant roles, such as householders, educators of the children and caretakers of crops. Women also function as spiritual leaders and other important roles in the Ibo religion. Women in â€Å"Things Fall Apart† are in general thought of as the weaker sex. At a first glance, women are the laborers, and the producers of children. They are not respected as real people, but are more just the men’s property. All they have to do is to be good housewives, and make sure to please their husband at all times. For this reason, women have no identity of their own; but are defined by the status or position of their husband. Women are discriminated in several ways throughout the novel. As an example on page 21, Okonkwo beats up his first wife for not returning home to cook the afternoon meal. We will write a custom essay sample on Role of Women in Things Fall Apart specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Role of Women in Things Fall Apart specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Role of Women in Things Fall Apart specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In this specific example, he has to pay a penalty for beating up his wife during the ‘week of peace’, although it seems perfectly normal and acceptable for the men to beat up their wives on other times of the year. Similarly, it is okay for the men to talk down to the women, and treat them however they want. The men are in control, and women have no say when it comes to decision-making around the house. It is an insult for a man to be called a woman. For instance, Okonkwo call his own father, Unoka, a woman because of the way he lived, taking loans and surviving in debts. He is ashamed of him and of being his son, so Unoka is only worth the title of a female. Another example is where Okonkwo kills his new ‘son’, Ikemefuma and command himself to not â€Å"become like a shivering old woman. † (45) He doesn’t want to appear weak to the people, and ‘a shivering old woman’ is the equivalent of weak. But, women have important roles in the society as well, so the characterization made so far is rather limiting. Women are, first off, the primary educators of the children. Through storytelling and using their own experiences, they educate the kids and socialize them at the same time. They are also the only labor when it comes to cooking and taking care of the household. In addition to these roles, we also observe women doing other stuff of importance throughout the novel. As an example, â€Å"the women weeded the farm three times at definite periods in the life of the yams, neither early or late. (24) This is a really important job, because if it’s done incorrectly, the yam harvest will fail. Sometimes women take spiritual roles in the novel. Chielo, the priestess of Agbala, the Oracle of the hill and the Caves (49) is a good example of this. She is the priestess in the novel, and her authority is unquestioned. When she comes to pick up Enzinma, Okonkwo asks her to come back the next day instead, but she disagrees; Beware Okonkwo! she warned. Beware of exchanging words with Agbala. Does a man speak when a god speaks? Beware! (71) She is not only going against Okonkwo’s will, but also threatening him at the same time. As a respond, Okonkwo does nothing but accepts it and shows respect because of her spiritual role as priestess. This is the only time in the novel that Okonkwo plead with anyone, male or female. Another example of a woman possessing a spiritual role in the Ibo religion could be the earth goddess, Ani. Ani played a greater part in the life of the people than any other deity. She was the ultimate judge of morality and conduct. And what more, she was in close communion with the departed fathers of the clan whose bodies had been committed to earth. † (26) It doesn’t make any sense that a society who views women as the weakest, would present their most powerful deity as a woman. Ani is very important to the Ibo society. The week of peace, for instance, is only to honor the earth goddess, so the crops will be okay. This statement is strongly supported by Okonkwo’s example when he breaks the peace of Ani and beats his wife. It all goes down to honor the women. On the whole, there’s a strong sense of repression of the women, but they still have great significance to the Ibo society. They fill out roles that the men are not able to fill out. They provide their labor to the household in form of cooking and cleaning, they teach the kids through storytelling and they help out in the crop fields as well. In religion they are honored more than men. Chielo and Ani’s roles as priestess and earth goddess, respectively, are of great contribution to the importance of women in the Ibo culture. To sum up, the culture and the religion wouldn’t survive without the women.

Proposition 36 essays

Proposition 36 essays Proposition 36, the Substance Abuse Crime Prevention Act was passed and rightly so because, first and second time drug offenders should receive the therapeutic treatment they need. After the sentence most of the offenders come out of jail worse than when they went into jail. Drug addicts and alcoholics after receiving proper therapeutic treatment can and do become productive contributing members of society. Many drug addicts that are first and second time offenders are young and inexperienced. When they are put into jail the addicts are put in with hardened criminals whose life long occupations have been criminal activities with violent outcomes. These old timers are more than happy to teach these young convicts their tricks, many times they want these youngsters to come right back to prison to keep them company. According to Robert Sharp, Program Officer of the Lindsmith center Drug Policy Foundation, Washington D.C: Putting Americans with substance abuse problems behind bars is a dangerous practice. Research published in American Psychologist shows: about one-fourth of those initially imprisoned for non-violent crimes are sentenced a second time for committing a violent offense. Whatever else it reflects, this pattern highlights the possibility that prison serves to transmit violent habits and values rather than to reduce them. The U.S is making a big mistake by criminalizing substance abuse. Imagine if every alcoholic in America were denied treatment due to lack of funds. Take it one step further. Imagine if every alcoholic was thrown in jail and given a permanent record. How many lives would be destroyed? How many families torn apart, how many tax dollars would be wasted turning potentially productive members of society into hardened criminals? It is time to rethink the failed drug war. The growing numbers of Americans who favor Public Health Approaches are looking to California to lead the way. The public ...

Strategic Management Assignment Example | Topics and Well Written Essays - 1250 words

Strategic Management - Assignment Example So by the time the other European retail giants realized the real benefit associated with international diversification, Tesco has already established in more than 6 international markets. Diversification itself did not stop the very problem for which Tesco decided diversify in the first place itself. The problem is depleting revenue margin in almost 70% of the international markets where Tesco has operational base. Tesco realized that the mere diversification is not going to solve the problem of decreasing level of profits from the international markets (Collinson, 1999). It quickly came up with the idea to form strategic alliance with retail giants in the international markets like Asia. Asian countries like India and China represents an untapped market segment. It is known that the propensity to buy in China is the highest among the Asian countries. Tesco realized that without the help of any local partner, it will not be able to gain the knowledge about the local demographics of these regions. Tesco’s main aim is to use the knowledge of the local demographics to improve its customer relations with the customers. The local retailers have enormous knowledge about the demographic characteristics of the land. Tesco will benefit by utilizing the knowledge of the local retailers. 2.0The benefits arising out of the international strategic alliance 2.1Supply and distribution channel Presently there are more than 3000 local retailers in China. The local retailers range from medium to small scale enterprises. Apart from these there are about 5 big retailers who have considerable influence over the local markets. Through the use of these local retailers Tesco can gain an upper hand in the supply and the distribution channel. Tesco can use the supply and distribution chgannel of the local retailers to procure the raw materials and supply the products. This leads to cost cutting (Soh P. H., 2003). If Tesco is not utilizing the supply and distribution networks of the local retailers then it will take months before Tesco can finally realize what works and what does not work in the supply and distribution channel. 2.2 Launch of products under own brand name The local retailers have set up outlets in the posh areas where the buying propensity of the local people is comparatively more than the other regions. The strategic alliance equips Tesco with the ability to utilize the same outlet to sell the Tesco products or can even partner up with the local retailers to sell combined products. Tesco can also set up its own outlet and sell the Tesco brand products or the local products. In United Kingdom Tesco is a home grown brand where the people have some perception of the brand value. So when new products are launched under the brand name Tesco, customers can easily identify the products with the brand image of Tesco. While in Asian countries the scenario is a bit different. The customers don’t a have very strong perception about the brand Te sco (Youssef and Hansen, 1994). If Tesco decides to produce and sell products under its own brand name, it is not known for sure, what the results might be. Through strategic alliance